Effective date: August 4, 2026

This Privacy Policy explains how Pippa (“Pippa,” “we,” “us,” or “our”) collects, uses, stores, and shares information when you use the Pippa mobile application and related services (the “Service”).

Pippa is a wellness and nutrition support tool. It is not a medical device and does not provide medical advice, diagnosis, or treatment.

1. Information we collect

Information you provide

• Account information: your name, email address, and account identifiers when you sign in with Apple or Google.
• Profile and onboarding information: your wellness goals, symptoms you choose to report, cycle pattern, preferred support style, Apple Health preference, calorie target, macro targets, and time zone.
• Wellness and activity information: meals and nutrition details, water intake, workouts, steps, active energy, weight entries, and progress history.
• Meal scans: photos you choose to capture or upload, packaged-food barcodes, scan results, ingredients, nutrition estimates, and related metadata.
• Support communications: the contents of messages you choose to send to support. When you start a feedback email from the app, Pippa adds your internal user ID so we can assist you.

Information from Apple Health

If you choose to connect Apple Health and grant permission, Pippa reads the categories you authorize, which may include activity, workouts, steps, active energy, and weight. Pippa uses this information to create your wellness summaries and trends and may sync the resulting daily summary to your Pippa account.

Pippa does not use Apple Health data for advertising and does not sell it. You can change Health permissions at any time in your device settings.

Purchase information

If you purchase Pippa Plus, Apple or Google processes your payment. We do not receive your full payment-card information. We receive subscription and entitlement information from the app store and RevenueCat, such as product purchased, subscription status, renewal or expiration information, and an app-specific customer identifier.

Technical, attribution, and app-event information

We may process limited technical information needed to operate, secure, and measure the Service, such as app platform, app version, timestamps, time zone, request identifiers, authentication session data, and error or rate-limit information.

Where Meta measurement is enabled, Pippa may send Meta limited app events such as onboarding started or completed, paywall viewed, and checkout initiated, together with platform, product, price, currency, and anonymous or device advertising identifiers where available. On iOS, advertising tracking identifiers are used only when you grant the required tracking permission. Pippa does not send your wellness profile, meal photos, symptom entries, or Apple Health information to Meta.

2. How we use information

We use information to: